Catastrophic spectacle, lack of desire, seriousness and intensity, and therefore without real interest, the All-Star Game 2023 was logically shunned by the public on television, in historic proportions. A month later, the NBA communicated on this event which was mainly talked about in a negative way.
Inevitably, the league understands that the account is not there and that the star game deserves better.
“No doubt we’re going to have to take a look at the All-Star Game, talk to the players about it and make some changes for next season, to make sure it’s still a spectacle for the fans,” announces Mark Tatum, the number 2 of the league, at ESPN. “At the same time, you have to be careful. It’s still a friendly match, so we don’t want the players to get injured. There is a balance to be found. »
However, this balance was almost always found naturally during the previous decades. It wasn’t until about a decade ago that the All-Star Game lost its flavor of competitiveness, becoming a contest of dunks, alley-oops, and giant 3-pointers, no one wanting to put any more intensity into the game. game.
From a marketing point of view, everything is fine…
However, Mark Tatum insists on recalling that only the match was disappointing, and again, only on a sporting level. Because in terms of business, the All-Star Game remains a highlight and the fans were there.
“As it’s the only time of the year when all the best players in the world are in the same place, we break records. This year, there were 1.75 billion activities on social networks. Mac McClung’s performance broke records in this area. The match was broadcast in 214 countries. It’s a match with the best players in the world but there are also commercial objectives. This is our biggest event to welcome marketing partners and from all over the world” he concludes.
But for the store to continue to run well, its window must not push away too many people…
