It has now been several months since Amazon Prime expressed his interest in NBA. Since this week, the two organizations have been able to discuss, as part of the renegotiation of TV rights.
According to The Athleticthey have also started to draw the outlines of an agreement, allowing the online platform to broadcast regular season matches (on Thursday evenings and on local markets?) but also playoffs (until the final of conference?), for at least ten years, starting in 2025/26.
Enough to put pressure on Warner Bros. Discovery (TNT) and Comcast (NBC), two of the NBA's historic broadcasters who have not yet reached an agreement with it. For his part, Disney (ESPN, ABC) would have managed to reach an agreement with the NBA to continue to broadcast it in part on its channels, for at least ten years as well. In particular by retaining the Finals, but by reducing its number of matches somewhat.
The NBA could recover between… 60 and 72 billion dollars!
If nothing has yet been finalized, negotiations are on track and, even if the NBA would prefer to involve only three broadcasters in its new TV contract, it would not rule out having four.
Remember that the NBA's current TV contract ($24 billion over nine years) will end at the end of the 2024/25 season. For now, and since 2016/17, it is Disney and Warner Bros. Discovery which distributes the broadcast of regular season and playoff matches.
According to certain rumors, and thanks to the proliferation of broadcasters and media, the NBA could recover between… 60 and 72 billion dollars over nine years with its future renewal of TV rights!
