“” First, I am not sure to adhere entirely to the idea of your question “, Smiles Adam Silver After the speech of a journalist, according to which this final between Thunder and Pacers was played between two of the smallest markets without many stars (“Star Power”) in the presence.
And “commission”, questioned about the “responsibility” of the League to highlight the players in these markets, obviously quote Shai Gilgeous-Alexander, ” a huge star “, MVP in title,” Tyrese “Haliburton, twice all-star,” Pascal »Siakam, invited three times to the star match…
“” I understand, to be fair, (these players are) perhaps not at the same level as some other stars that we have had in this league, and perhaps not as in view as some players who are still evolving currently Adam Silver is suitable before mentioning LeBron James, Stephen Curry and Kevin Durant.
The land more important than offices
Three players, on which the whole world had its eyes shot last summer at the Paris Olympic Games, which notably made the happiness of the big league and its fans a few years ago, during the clashes between Warriors and Cavs in the NBA final.
“” Some of these players are known because of their success on the field. The size of the market in which they play matters much less. I expect the team that will come out victorious from this final access almost automatically to a higher level. But I think that over time, the stars are on the ground, not in the league office “, Continues the leader.
Victor Wembanyama being a good example of Adam Silver's argument on these famous markets. The Frenchman may evolve in San Antonio, he is already one of the most popular players in the championship. Despite this observation, the leader believes that the league can go further in starification.
Do not undergo competition
“” This is a subject that we are talking about a lot: what is the best way to promote players in the future? We have a huge presence on social networks. Next year, new media partners will arrive, with great marketing capacities: NBC, Peacock, Amazon of course, as well as ESPN, ABC, Disney. Collectively, we can do more “, He's aims.
If the NBA is already one of the most present and powerful brands on the web, Adam Silver considers that there is “ much more competition than before “And that he is” more difficult to make a place On the attention market.
“” There is also much more noise, and people today have a lot of other entertainment options: an unlimited number of channels, YouTube, etc., many other things to do. We must also raise our level, within the League office, to better promote these players He ends.
