The thirty franchises unveiled their “City Edition” jersey and on the Bucks side, we chose to play in blue with a model called “Gathering Place”. Giannis Antetokounmpo and his teammates wore it for the first time Wednesday night against Cleveland, and some fans expressed regret over the outfit. Many were fans of the “Cream City” jersey, and if the franchise no longer offers it, it’s for a technical reason!
In fact, on basketball courts, the “cream” color is similar to the “green background” used on television sets, and in particular for weather forecasts. Channels are therefore having a hard time differentiating the color of the field from the “cream” color to integrate advertisements on the field, and the NBA therefore asked the Bucks to wear another jersey, and warned the other franchises to exclude this color. color of their future outfits.
“It happened in the ‘bubble’. Until then, there had been no problems” explains Dustin Godsey, the marketing manager at the Bucks. “We had worn the ‘Cream City’ kit for a game in the bubble, and I believe it was August 2, 2020. Due to the unique situation there, every game was played at a neutral venue, and the teams could digitally add their own venue’s name and sponsors to the field during TV broadcasts on local channels. In that first game where we wore this outfit, we realized it was kind of like the meteorologist wearing a green shirt while standing in front of the green screen. There was a pixelation effect. »
The proof in pictures…
Visual: UniWatch
