The “Wembamania” also seems to unleash passions among the largest equipment manufacturers on the market. The Boulogne-Levallois player benefited from great exposure during the two gala matches organized against Team Ignite (G-League), and the equipment manufacturers decided to speed up the pace.
ESPN reports as well that Victor Wembanyama has reportedly been approached by several brands to discuss a deal with a signature shoe collection. The nugget of French basketball is currently at Nike for the next two years, and it’s a safe bet that the comma brand will do everything to keep it. This does not prevent the competition from trying its luck.
It must be said that Victor Wembanyama represents such potential in terms of marketing, with figures that turn heads. The challenge of designing a shoe that is both suitable for an exceptional profile and for the general public will also be considerable. Literally as well as figuratively.
