The NBA could shake for the audience of its Christmas games since the NFL had placed for the first time three games against the usual marathon of the basketball league.
Finally, the audience was quite good with 4.3 million viewers on average watching the five games.
It was the meeting between the Bucks and the Celtics that attracted the most people, with 6.03 million viewers on average in front of ABC, and even a peak at 6.83 million. The channel had also decided to broadcast all the matches of the day, which enabled it to recover large market shares in all slots.
Over the day, it is an increase of 5% compared to last year (4.1 million) while it is an increase of 190% on the NBA’s social networks (and application) with 250 million views on Christmas day ! The NBA’s Instagram account was also the social network’s most viewed account on December 25.
Still, the TV audience continues to decline compared to the pre-pandemic period. In 2019, Christmas games thus attracted 5.3 million viewers on average, with nearly 9 million for the Clippers-Lakers duel.
