Basketball News

No Joke: the fun Nike ad to celebrate Nikola Jokic’s title

Nikola Jokic is more than ever a character apart in the NBA landscape. When we asked him his impressions on this first title, here is his first reaction : “It’s good, it’s good… I’ll be able to go home”.

And when we tell him that he will have to wait because the parade is scheduled for Thursday in Denver: “But I have my horse race on Sunday. I don’t know if we’ll make it in time. Thursday, the parade, maybe it will be good Friday. I’m going to ask Josh (the owner) to arrange a plane for me. I put pressure on him, but it doesn’t bother me.

A detachment that Nike has perfectly transcribed in this tribute clip to this first NBA championship title: “It’s the story of a Serb who enters a room…”

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