“Luka Doncic 7”. At the request of his son, when he arrived in the NBA, it is the trademark registered by the mother of Luka Doncic with the United States Patent and Trademark Office. Since 2018, Mirjam Poterbin has managed the rights, but in 2021 the Mavericks star decided to revoke his consent.
The reason ? The creation of its line of clothing and shoes with Jordan Brand where we distinguish its new logo: LD77. A logo that can be found on land financed in Ljubljana and that the player intends to use instead of this brand “Luka Doncic 7” which he does not control.
Except that his mother holds the rights to the exploitation of the products linked to his name, and Luka Doncic wishes to emancipate himself from it. Officially, he does not have the rights to the site lukadoncic.com, nor on the products that are sold this site. There are even two foundations that use his name, one in Dallas and another in Slovenia.
According to Mark Steinwhich reveals the imbroglio, Luka Doncic’s lawyers filed a petition with the United States Patent and Trademark Office on Tuesday, September 6 to cancel the registration of the “Luka Doncic 7” trademark, and that everything is now attached to the “Luka Doncic” brand operated by the company Luka99 Inc.
“I don’t want to wash our dirty laundry in public”
Pending the decision of the equivalent of the American INPI, the mother of Luka Doncic regrets that this case is made public. ” Everything written comes from people who have been hanging around Luka for the past two years and want complete control over his life and career.” does she think. ” I don’t want to wash our dirty laundry in public, especially at a time when Luka needs to be focused and focused on important matches.”.
According to her, her son is influenced by people who are after his money, and her only goal is to protect him.
” From birth, the only thing that mattered to me was that Luka was happy and allowed to follow his dreams, which is normal for all mothers she continues. ” Threats from people who want to take advantage of my son, including writing articles like this at the least opportune time for Luka, will not reach me. I will always stand to protect my son and I will never deviate from it”.
For his part, Luka Doncic explains that he started this procedure to ” control its own brand and focus on giving back to its communities”.
