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All-Star Game 2022: Andrew Wiggins holder thanks to a Korean song star? | NBA

Andrew Wiggins will therefore be All-Star for the first time in his career. A nice reward for the first choice of the 2014 Draft, who has indeed turned into a solid lieutenant at Golden State (18.1 points at 48% success rate, including 41% from afar this season) after frustrating first years of career at Wolves.

Steve Kerr was therefore logically happy for him, as was his former teammate, Karl-Anthony Towns.

The Canadian, however, took advantage of favorable circumstances, with a plucked “frontcourt” on the wings in the West following the injuries of Kawhi Leonard then Paul George during the season on the Clippers side in particular. Moreover, he only finished in 5th place in the votes on the “frontcourt” of the West among players, behind LeBron James, Nikola Jokic, Draymond Green and Rudy Gobert. He is even 6th among journalists, behind LeBron James, Nikola Jokic, Rudy Gobert, Draymond Green but also Karl-Anthony Towns.

In fact, it was therefore the public vote, where he finished 3rd, and which accounted for 50% of the choice, which propelled Andrew Wiggins to the next all-star game, with 3,452,586 votes, collected on the NBA application or on Twitter.

How did the winger become so popular when he wasn’t in the West’s frontcourt Top 10 last season? His good season obviously played, but Golden State also had the good idea to use a K-pop star, BamBam. This star of Korean song, member of the “boy band” Got7, was thus named “ambassador of the Golden State Warriors abroad” at the beginning of January, as voting for the All-Star Game opened. The Bay franchise didn’t explain what the role meant, but it was no doubt a way to use BamBam’s 10 million Twitter followers, and especially the huge virtual fan investment of K- pop, particularly active on social networks and the web in general.

Did BamBam send Andrew Wiggins to the All-Star Game? It’s just one reason among many, but his tweet about the winger has been retweeted almost 37,000 times, and has spawned replies that have themselves been retweeted, adding tens and tens of thousands. of votes to the Canadian. It does not fully explain the margin compared to Paul George (2,805,203) or Anthony Davis (2,735,850) but it is a nice boost.

THE DETAILS OF THE VOTES ON THE “BACKCOURT” IN THE WEST

THE DETAILS OF THE VOTES ON THE “BACKCOURT” IN THE EAST

THE DETAILS OF THE VOTES ON THE “FRONTCOURT” IN THE EAST

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