LeBron James continues to quietly place his pawns in view of becoming an NBA franchise owner in his retirement. Latest maneuver: Sportico announces that LRMR Venturesthe company that manages the image of the “King”, has extended its contract with Fenway Sports Management (FSM).
Fenway Sports Management will thus be able to continue to negotiate LeBron James’ marketing and partnership offers on a global level, in a “lifetime” partnership.
In return, the quadruple NBA champion (2012, 2013, 2016 and 2020) recovers an additional percentage in the parent company of FSM, Fenway Sports Group, from which he had already recovered shares (2%).
It is not known what percentage he obtained this time but LeBron James is placed while Fenway Sports Group has multiplied sports acquisitions in recent years. After buying the Boston Red Sox (MLB), John W. Henry’s group got their hands on Liverpool (football) and then the Pittsburgh Penguins (NHL).
Getting hold of an NBA franchise in the future seems to be the next goal. With LeBron James, once retired, at the head of the group of investors?
